Well… I just watched Social Media Revolution 2. And the verdict is? I want to get my hands dirty in every single social media website out there. I feel like I do not have enough hours in the day to be involved in social media and yet sites are popping up everywhere with no signs of slowing down. I thought it was incredible how the video showed how quickly social networking is exploding throughout the world. I agree when the video says that people trust their peers more than they trust advertisements. This follows very true to my life. I am much more likely to go out and buy something if I have read actual reviews by everyday people just like me versus reading an advertisement put out by a company attempting to get me to buy their products. I am so intrigued by all the possibilities the future holds. I also did not find it surprising when the video said “the fastest growing segment on Facebook is 55-65 year-old females.” I used to be one of those people who claimed “parents should NOT be allowed on Facebook.” But let’s face it— I had to get over that one pretty fast. I am now friends with my parents, grandparents, professors and even a friend’s soon to be born baby. That is just the way it goes. As the possibilities of the internet expand, so do the generations who use them.
For our assignment, we were instructed to look at a newspaper’s website and determine if it is designed for the internet or if it is just like the print version. I looked at the Los Angeles Times website to see how they changed their stories to appeal to their online readers. I really liked the layout of their pages. It was easy to navigate and I could easily find what I was looking for. The home page was a little bit frustrating for me because I felt like I was endlessly scrolling down the page. I think that since they have so many subcategories, they should not have had so much information layered on the main page. I also noticed that a lot of the stories were straight from the print edition. Occasionally they shortened them. I am a big fan of online news. In fact I get most of my news from online sites. Since there are so many news sites out there, I do not bother wasting time looking at a site that is hard to navigate or does not have the qualities I look for. The Las Angeles Times kept my interest and would definitely be a website I would visit again.
As I inch closer and closer to becoming a college graduate, I cannot help but wonder what will change after I leave college. I am racing toward the finish line and dragging my feet at the same time. The media world is changing at a fast pace and we all need to keep up. Social media is progressing at such a rapid rate that I feel like this is just the tip of the iceberg. When I think about what comes next, I am a combination of nervous and ecstatic. I am just now starting to blog and tweet and tomorrow all this could be old news. It is important to stay on top of the evolving media world. After reading 14 Key Attributes for New Public Relations Professionals and 8 Must-Have Traits of Tomorrow’s Journalists, I was a bit humbled. I know I need to stay on top of my writing skills, my attention to detail and my communication skills. No big shocker there. What surprised me was the importance of knowing about RSS, SEO, coding and microblogging. What does this mean???? Lucky for me, I am taking this multimedia writing class for school and I have the opportunity to discover this world of social media that I did not know before now. I am lucky to be here and learning the basic, constantly evolving skills of a PR professional. One thing that is essential to my growth is to take the initiative. I cannot wait around for the changing media world. Now is the time to jump in head first into the immense ocean of social media.